Craftsman is a trademark for a line of tools covering hand tools, power tools, tool boxes, lawn and garden equipment, work wear and many other things that you can find in a garage or working area.Barrows idea was to find an impressive brand name that would have stood out Sears among other manufacturers.There was a firm called Marion-Craftsman Tool Company and the name craftsman attracted Barrows attention.
As a result Sears bought the rights to use the name craftsman for its products for 500. That was a good area for Craftsman to start successfully in the years of difficult economic situation in the USA in the 1930s. Tom Dunlap, a successor of Barrows as a head of hardware department, decided to create a line of tools that would satisfy the demands of the automotive industry as America was transitioning to the era of automobiles. He upgraded the quality of tools and first of all he abandoned the old, clumsy cast-iron hammers and wrenches as well as soft screwdrivers which he thought to be holdovers of the past. Dunlap applied chrome plating to the tools with the aim to make them more attractive, with good finish and color. In addition he added high impact plastic handles on screwdrivers. Some people were skeptical of the innovations, but it worked, and in a year Sears sales of tools rose six-fold. In 1929 Craftsman launched their first power tools, in 1934 their first lawn mowers. In order to distinguish Craftsman items from the manufacturers own products or from other brands which the manufacturer makes, Craftsman brand products may be produced with super characteristics and purposes. Sometimes Craftsman products and products of other brands are made identical, the only difference is a brand name on them. Starting from 2010 Craftsman hand tools such as wrenches, ratchets and sockets having been manufactured by Apex Tool Group in China and Taiwan; but Western Forge produces screwdrivers, adjustable wrenches, pliers and larger mechanic tool sets in the United States. Sears Craftsman 8 25 Snowblower Parts Portable Power ToolsTechtronic Industries is involved in the production of portable power tools, the Chamberlain Group produces garage door openers, Emerson Electric Company and DeWalt manufacture bench and stationary power tools. Sears Craftsman 8 25 Snowblower Parts For Free Repair OrAs Sears declares If for any reason your Craftsman hand tool ever fails to provide complete satisfaction, return it to any Sears store or other Craftsman outlet in the United States for free repair or replacement. And in terms of quality Craftsman tools have been highly appreciated by consumers. Some say that Craftsman is Americas most trusted brand or brand with highest expectations.
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